Effective Date: 23 August 2019

Last Updated: 7 March 2025

This website (“Website”) is owned and managed by AuraNaturals™ (“AuraNaturals™,” “we,” “our”). This Privacy Policy (“Privacy Policy,” “Policy”) outlines the details of the information we gather, collection methods, the safety measures we implement to protect data, and the purposes for which we utilize the collected data on our Website www.auranaturals.com. We reserve the right to make changes to this Privacy Policy when needed, which become effective upon publication. Please review this Policy regularly. Should You (“User,” “You,” “Your”) disagree with any of the statements or changes in this Policy, please discontinue using our Website.

If You encounter any issues when using or trying to access any of the components or content on this Website, please do not hesitate to reach out to our customer support team. We are dedicated to providing You with all the information, items, or transactions You need using accessible communication methods, such as mobile assistance, that comply with relevant laws.

Personal information

By using our Website, You willingly provide Your personal information to us while engaging with our Website for various purposes or throughout different processes. These processes may involve registration, order placement, or payment. We may collect the following personal data from You:

• Contact details. Full name, phone number, and email and mailing address;

• Billing data. Billing address and payment card number;

• Account information. Shipping address, delivery instructions, and contact name;

• Distinctive identifiers. User name, account number, and password;

• Transaction-associated data on the Website with us, our affiliates, or other entities, encompassing but not limited to screenshots and audit logs;

• Preference data. Order history and marketing preferences;

• Inquiry-related information. Email address, fax, or postal correspondence and chat box discussions;

• Data pertinent to recruitment. Curriculum vitae, education, and employment history, details of professional memberships, and other information relevant to potential recruitment to AuraNaturals™;

• Information submitted while registering for and participating in programs, including details like access and dietary requirements;

• Any other personal information You may provide.

To learn more about the utilization of personal data and the options at Your disposal, refer to the “Digital Advertising & Analytics” segment in this Privacy Policy,

Non-Personally Identifiable Information

We may gather anonymous data through our Website, including website usage patterns and preferences, commonly referred to as profile and demographic data. The collected information includes the User’s browser type, the web page from which the User arrived, and the operating system used. It’s important to note that this data helps enhance our Website’s performance. The information is aggregated and cannot be personally linked to You. 

We also use cookies on our Website, which are information pieces that Your browser collects from other websites You visit and stores in the device’s hard drive. If You need more information regarding cookie usage, please refer to our Cookie Statement.

How We Use Your Information

The personal data that You provide us with allows us to customize product offerings, enhance Your browsing and shopping experience, validate Your orders, personalize website content and layout, inform You about website and product updates, and show You marketing information. Additionally, we may utilize Your data for other lawful purposes, including the following:

• To create and manage Your account;

• To provide You with the requested products and services;

• To process and complete Your orders, which involves sending You confirmation emails regarding Your order status and other relevant information;

• To manage, customize, and improve the Website, including for analytical purposes;

• To address Your inquiries;

• To adhere to legal requirements and ensure security on our Website;

• To share information when Your consent is given or otherwise disclosed when we collect it.

How We Share Data

We may establish connections with different third-party categories, including third-party service providers, joint marketing partners, advertisers, affiliates, or other entities offering products or services that may interest You. To facilitate these connections, we may disclose Your details, such as Your full name and postal address, to ensure You receive relevant materials.

We may share Your information with third parties for distinct purposes, including but not limited to:

• Service providers, including but not limited to those specializing in marketing, social media, and hosting, to maintain and improve our Website;

• Our affiliate vendors, consultants, agents, contractors, and other service providers enlisted to support our business operations;

• Individuals or entities who are considering the acquisition of the Company's business or a portion of it, along with other parties involved in executing transactions related to the ownership of the Company;

• Global financial service providers, such as banks, engaged in processing Your orders;

• Other companies to send You information about products and services relevant to You;

• In scenarios involving any corporate changes that can impact our Website, including instances of bankruptcy proceedings;

• Legal professionals, including but not limited to notaries, attorneys, and consultants, ensuring compliance with legal mandates;

• To share information when Your consent is given or otherwise disclosed when we collect it.

We may also disclose Your information to third parties when we believe we are obligated to do so by law and to investigate, prevent, or take action regarding illegal activities. Prohibited activities include but are not limited to fraud, potential threats to the physical safety of any person, and violations of the Website’s Terms of Use.

Please note that we may share personal information that has been anonymized without limitation.

Digital Advertising & Analytics

We may form partnerships with ad networks and other ad-serving providers ("Advertising Providers") who show ads on our behalf and others on non-affiliated sites. These advertisements may be personalized and tailored to Your interests, drawing from the data collected by Advertising Providers regarding Your visits to this and other websites. AuraNaturals™ complies with the Digital Advertising Alliance's ("DAA") Self-Regulatory Principles concerning this activity of interest-based advertising.

For more details about this type of advertising and how to opt out of it, refer to www.aboutads.info. Remember that opting out of such advertising forms won’t stop ads from appearing in Your browser or applications. It will only limit ad relevance to Your interests. If You switch browsers or delete cookies, You may need to opt out again.

AuraNaturals™ utilizes Google Analytics and other third-party services to enhance the Website's performance and for analytical and marketing purposes. For comprehensive details on how Google Analytics collects and uses data during Your usage of our Website, please refer to https://www.google.com/policies/privacy/partners/. To opt out of Google Analytics, You can visit https://tools.google.com/dlpage/gaoptout/.

Third-Party Links & Tools

Please note that our Website may include links to external websites over which we have no control. This Privacy Policy does not extend to any personal information that You may disclose to the owner of a third-party website, and we bear no responsibility for the privacy practices of those external websites.

Please remember that other websites operate under their own privacy policies and may collect Your personal information. We strongly encourage You to review the privacy policies of any websites You visit.

Account Information and Settings

You retain the right to manage Your account details and settings. You can modify Your profile information, including Your full name, mailing address, or phone number, by accessing Your account on www.auranaturals.com.

Making Changes or Deleting Your Information. Should You have inquiries regarding reviewing, altering, or deleting Your information, or if You wish to remove Your name or comments from our Website or publicly displayed content, You can reach out to us directly at support@auranaturals.com. Please note that we may be unable to accommodate Your requests to modify or delete Your information in all circumstances.

Email Communications Preferences

We may occasionally send You emails regarding service updates or product details that may be relevant to You. AuraNaturals™ emails include an unsubscribe link, which You may use if You want to opt out of future marketing communications, or You may opt out here. If You opt-out, please note that we may still send You non-promotional emails, such as concerning Your order or account.

Direct Mailings Preferences

If You prefer not to receive postal mailings from us, please contact our customer service team at support@auranaturals.com or opt out here. However, please be aware that You may still receive promotional content in product packages You order from us.

Marketing SMS Text Messaging Preferences

We may invite You to opt in to receive promotional text messages from us on Your mobile phone. If You’ve subscribed to our consumer or wholesale Marketing SMS text messaging program, You can opt-out. In such cases, text STOP in response to a promotional text You receive from us.

Interest-Based Advertising

Please refer to the “Digital Advertising & Analytics” section above for choices concerning third-party interest-based advertising activities.

Contact Us

If You have any questions or concerns regarding our Privacy Policy, please contact us at support@auranaturals.com